Ecolean - a lighter approach to packaging

More "value for money" for milk consumers in Hungary. - When Alföldi Tej introduced Ecolean packaging to milk buyers in Hungary, they already used the slogan "value for money". However, with the new packaging, they added even more value to their products – consumer convenience and environmental concern. [Download case]

Traditional products in modern packaging pave the way for success. - Shenyang Huishan Dairy has a unique business model. The major part of the milk is collected from cattle and farms of their own, and only a minor part from – closely supervised – nearby farms. Shenyang Dairy promotes safety and the aim is to provide high quality milk to the Chinese consumers. It is perceived as traditional, consumer friendly, fresh, safe and inexpensive. [Download case]

Dairy products "For the whole family". - Every day, 14,000 Unimilk employees work to provide the best selection of dairy products based on milk, juices and fruits to the company's consumers. The aim is to improve people's quality of life by promoting a healthy diet. With a mix of traditional and innovative dairy products, Unimilk concentrates on meeting the consumers' continuously changing needs. [Download case]

Eco-products and eco-packaging - a perfect match. - When Ökodorf Brodowin was founded in 1991, concern for the environment was a vital issue. Today, this concern lives on in the form of a complete @eco-village@ where Brodowin continuously extends its range of eco-smart products. Consumers' fast-growing interest in ecological products, a strong brand and eco-milk in Ecolean packaging have made Brodowin a well-known name in today's kitchens of Berlin. [Download case]