The Challenge
Flor de Alfalfa previously used traditional jars and buckets for their dairy products. However, they faced several challenges with this packaging format:
-
Their 4kg container was difficult to open, making it inconvenient for consumers.
-
Once opened, the product required a spoon for serving, which often led to contamination and reduced shelf life.
-
The packaging lacked differentiation, as many competitors used the same traditional formats.
To stay ahead in the market and reinforce their commitment to sustainability, Flor de Alfalfa sought an innovative packaging solution.
The Solution
Ecolean worked closely with Flor de Alfalfa to introduce a 4-pack of 1kg Ecolean packages, addressing the key pain points:
✔ Convenience:
Instead of handling a large 4kg container, customers can now open one 1kg package at a time.
✔ Hygiene & Freshness:
The new format minimizes contamination risks by reducing exposure to air and external elements.
✔ Sustainability:
Ecolean’s lightweight and resource-efficient packaging aligns perfectly with Flor de Alfalfa’s sustainability goals.
✔ Brand Differentiation:
The modern and unique design sets Flor de Alfalfa apart from competitors using conventional packaging.
The Results
Since transitioning to Ecolean’s packaging, Flor de Alfalfa has seen tangible benefits:
- Extended shelf life due to improved hygiene.
- Increased customer satisfaction with a more practical and easy-to-use format.
- Stronger brand positioning as an innovator in dairy packaging.
"We wanted to innovate and find a sustainable alternative. With traditional packaging, we were just like everyone else. Ecolean helped us stand out while improving convenience and freshness for our customers."
A Packaging Solution with a Lighter Footprint
With this change, Flor de Alfalfa has found a packaging solution that enhances convenience while using a lightweight material with a lower resource footprint. Ecolean’s flexible packaging requires less raw material compared to traditional rigid containers, reducing both weight and material use.
In short: ECOLEAN ♥ FLOR DE ALFALFA
- Retail and food service
- Chilled distribution in Ecolean®Air 500 ml and 1000 ml
- Products categories include:
Yoghurt; natural and flavoured
Greek yoghurt
More Case stories
Case Stories
