Shopper marketing insights

The beauty of a great store

Tuesday, September 25, 2018

A big question is what defines a great and shopper-friendly store. One of the most striking features of many of the best stores is their attractive appearance. They have the ability to engage shoppers by making a connection with the salient and latent needs that drive purchases.  Each retailer understands his and her shoppers and presents an appropriate and appealing selection of merchandise. The store layouts, fixtures, lightning and merchandising all attra...

The in-store decision-making process

The in-store decision-making process

Thursday, September 13, 2018

Poja Shams explains how the vision is used in the in-store decision-making process. Learn how eye-tracking r...

Challenges in the modern retail environment

Challenges in the modern retail environment

Wednesday, September 5, 2018

During the last 30 years, retailers have made considerable progress on the supply side developing sophisticated systems to streamline product distribution. A lot o...

Impuls (digital) shopping

Impuls (digital) shopping

Tuesday, August 28, 2018

Now it seems our shopping decisions are just as likely to be dictated by how easily we can connect to our digital devices. When we go shopping, we switch into mach...

How to win the last mile

How to win the last mile

Tuesday, August 21, 2018

There is no single simple response to the challenges in the last mile. The success of collaboration will depend on the consumer segment, category etcetera. Most of...

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