Shopper marketing insights

The most cost-effective form of in-store campaigning

Monday, September 4, 2017

During their visit to the store, shoppers are faced with thousands of messages trying to persuade them to buy – but we don’t see that many messages.  During a 30-minute shopping trip, only 18 to 40 seconds will be focused on signs (Burke, 2014). On average, only 10–20 of these messages will lead to purchase decisions (Maila, 2010).  Almost everyone visits grocery stores weekly and therefore your most important medium – the communication on the packaging –...

Include the shopper in your design and packaging strategy

Include the shopper in your design and packaging strategy

Monday, September 4, 2017

Many of the principles of Shopper Marketing are quite intuitive – just think of how you shop, decide on, and consume brands.  However, the reality is that very fe...

Packaging as your most effective marketing investment

Packaging as your most effective marketing investment

Tuesday, May 16, 2017

When you think of a really strong brand, there is a very good chance that an image of their packaging comes to mind. Think Dove, Coca-Cola or M&M. When packag...

The role of Shopper Marketing is increasing

The role of Shopper Marketing is increasing

Tuesday, May 16, 2017

Brands need retailers for the distribution they provide; retailers need brands to support the statements they want to make with their stores when positioning them ...

You must stay in tune with your packaging

You must stay in tune with your packaging

Tuesday, April 25, 2017

The competition is tough. Normally, newly designed packaging would last five to eight years, but today most packaging is updated or “refreshed” every two to three ...

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