Shopper marketing insights

Shopper missions drive in-store attention

Wednesday, November 29, 2017

The mission of the shopper drives in-store attention and in-store purchases. The logic behind it is that goals act as the core criteria that the brain uses to filter incoming signals.  How do we perceive the world when we are hungry? We focus more, of course, on food-related signals. Our autopilot scans the in-store environment and matches the incoming signals to our goals. If your goal is to buy a fresh dairy product, our autopilot is tuned to look for sign...

Why is Shopper Marketing important?

Why is Shopper Marketing important?

Thursday, November 9, 2017

Shopper Marketing expert Rich Butwinick explains how brands can reach consumers and drive closure by underst...

The paradox of choice

The paradox of choice

Tuesday, October 24, 2017

The scholar Barry Swartz wrote a very interesting book about the paradox of choice (2004). Dr. Swartz notes that “A large array of options may discourage consumer...

The most cost-effective form of in-store campaigning

The most cost-effective form of in-store campaigning

Monday, September 4, 2017

During their visit to the store, shoppers are faced with thousands of messages trying to persuade them to buy – but we don’t see that many messages.  During a 3...

Include the shopper in your design and packaging strategy

Include the shopper in your design and packaging strategy

Monday, September 4, 2017

Many of the principles of Shopper Marketing are quite intuitive – just think of how you shop, decide on, and consume brands.  However, the reality is that very fe...

Show all articles (21)