Shopper marketing insights

Consistency vs. boredom

Tuesday, July 17, 2018

When we shop, we seek comfort in consistency and familiarity. However, a potential conflict arises in that the sameness can breed boredom – which can result in a loss of impulse sales if everything except the necessary is excluded from consideration.  Shopping for FMCG products on autopilot provides a sense of comfort, but shoppers tend to miss anything outside of the mental list they are using to shop. Interrupting the autopilot creates dissonance. This dis...

Co-creation is the future

Co-creation is the future

Tuesday, June 26, 2018

Understanding value chains has been central to growth in the FMCG industry. Dramatic changes in consumer behavior, business innovation, demographics and economics...

Shopper insights – the key to success

Shopper insights – the key to success

Tuesday, June 19, 2018

You cannot effectively drive sales without understanding the needs and behaviours of the shopper. This shows in vague communication objectives, resulting in poor i...

We have to respond to the changing business environment

We have to respond to the changing business environment

Tuesday, June 19, 2018

We will see value networks play important roles in many aspects of the future business, with new collaboration models as a crucial success factor. There are many w...

The in-store silent salesman

The in-store silent salesman

Thursday, February 22, 2018

Professor Annika Olsson explains why the package plays a great role in the in-store environment and how pack...

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