Why is Shopper Marketing important?

Shopper Marketing expert Rich Butwinick explains how brands can reach consumers and drive closure by understanding Shopper Marketing, in this filmed interview. Find out why shopper marketing is more important today than it was 20 years ago and the importance of creating outstanding packaging design. Rich Butwinick has over 20 years of experience in Shopper Marketing and brand activation, is the President and founder of SellCheck and owner of MarketingLab.


The Shopper Marketing article and film series from Ecolean shares interesting shopper insights from the FMCG world. We also share some tips on how to leverage packaging in the in-store battle.