To fit the Russian dairy company MilkOm's high-quality brand Luzhaikino, Ecolean's lightweight packages were a perfect match.
Located in the Omsk region in Russia, MilkOm opened a brand new dairy in November 2014. High-ranking officials and journalists attended the opening of this modern dairy, which generated a big media buzz. The Ecolean package was chosen for its low environmental impact and convenience features.
Milk education program
To highlight the benefits consumers can gain from drinking high-quality milk products, MilkOm launched an educational program together with the Omsk department of education. The aim is to explain and educate children from city schools about processing methods, filling process and the package importance.
We aimed for the best when choosing the equipment and packaging. The lightweight packages reduce the overall costs of production and transportation. This enables us to produce a high-quality product at an affordable price.
- Mr. Sergei Kalinin, Chairman of the Board of Directors of MilkOm.
High-quality products from Siberia
- Launched in 2014
- Positioned as healthy natural dairy products for middle and upper-class households
- 76% of consumers in the region not only recognize Luzhaikino, but also recommend it to friends
- Chilled distribution in Ecolean® Air 450ml & 1000ml
- Ambient distribution in Ecolean® Air Aseptic 1000ml
Being an innovator in the Siberian dairy industry MilkOm took the first steps towards a new modern dairy in 2013. The idea was to bring modernity and build a dairy unlike all others in Siberia. The new dairy stood ready the following year, with a capacity of processing 200 tonnes raw milk per day. More than half of the total aseptic milk volume in the Omsk region is produced by MilkOm today.