Packaging is sometimes over-designed and contains too many elements. Here are three steps to improve and maximize your package design:
1. Challenge your team to decide on the top three elements for your package. Less is always more.
2. Test your package design. Start with the shelf context to understand how well your brand stands out in relation to its competitors. Contrast is key.
3. Reduce the amount of words and use images. Images are always processed much faster than words so wherever possible use images rather than detailed descriptions.
Before you launch your new concept, digital eye-tracking is a good way to verify your work.
Experience your package design here.