Packaging makes a difference

Most of the FMCG companies have recognized the importance of packaging and packaging design. To ensure that the organization has the right processes, there are some basic thumb rules.

1: You should identify issues and opportunities through store-based experiments.

2: As a brand, you have to know the strengths and limitations in the current packaging.

3: You should allocate the right resources.

4 (and probably most importantly):  When you screen new packaging concepts, you should validate them via on-shelf performance.

Companies that incorporate these rules of thumb are likely to increase their in-store performance, which will pay off in a stronger ROI. 

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