Mobile first

With more than half of e-commerce traffic now occurring on mobile, it’s critical for brands and retailers to offer a mobile experience that is fast, reliable, and responsive. But mobile is not just for e-commerce transactions. Shoppers are likely to use their smartphones while in-store to help them with purchasing decisions. Shoppers are also talking about brands and retailers in highly visible places especially on social media – these conversations have a lot of influence on purchase decisions.

According to Google, 53% of shoppers will abandon a mobile site if it “takes longer than three seconds to load”. Between the importance of photos and videos, native apps with location-based alerts, and one touch payment option, the mobile experience is at the core of the shopper journey. The shopper has the power in their hand. 

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