Shopper marketing insights

In-store staff – veto power

Shopper marketing insights - Friday, February 24, 2017

In-store staff – veto power

When it comes to retail, all successful entities involved in marketing recognize that the ultimate goal is to reach the shopper. The shopper determines the ultimat...

The importance of packaging design

Shopper marketing insights - Tuesday, January 24, 2017

The importance of packaging design

According to estimates, 70% of all final purchasing decisions are taken at the point of sale (Nordfält, 2006). Even when making  basic or repeat shopping trips, mo...

In-store media – branding vs. sales

Shopper marketing insights - Tuesday, November 22, 2016

In-store media – branding vs. sales

One debate out there is in relation to whether in-store media are best utilized for branding or sales. The most common opinion is in favor of using in-store media ...

Marketers need to embrace the shopper perspective

Shopper marketing insights - Thursday, November 10, 2016

Marketers need to embrace the shopper perspective

Shopping is the world’s number one leisure activity and if you connect with the shopper you will increase sales. Understanding the shopper will allow you to under...

Big brands are being challenged – focus on the shelf

Shopper marketing insights - Friday, October 21, 2016

Big brands are being challenged – focus on the shelf

Big brands are today less unique and less distinct. They are being challenged by private labels and new products in their category. Did you know that a total of 9...

Packaging is the most important POS-material

Shopper marketing insights - Tuesday, September 13, 2016

Packaging is the most important POS-material

In-store visibility is the key factor when it comes to being chosen by the shopper. But how well are the current methods working? A lot of manufacturers are produ...

Shopper Marketing – a definition and reading recommendations

Shopper marketing insights - Friday, August 19, 2016

Shopper Marketing – a definition and reading recommendations

Shopper Marketing is a fairly new discipline and there are many different definitions out there. One definition could be: "Shopper Marketing involves all activit...

Subconscious processing in-store

Shopper marketing insights - Wednesday, July 20, 2016

Subconscious processing in-store

A great majority of our cognitive processing takes place at a subconscious level. This not only allows us to screen masses of data all day long, but is relatively ...

From shopper experience to shopper mission

Shopper marketing insights - Wednesday, July 6, 2016

From shopper experience to shopper mission

At the end of the last century researchers discussed the concept of shopper experience as an integral part of the shopping process and of the satisfaction we gaine...

Getting selected in the shelf

Shopper marketing insights - Friday, July 1, 2016

Getting selected in the shelf

The main objective in-store for any brand is to be visible and get selected. But what is the most efficient and certain way of reaching this goal? What initially ...