There is more good news from Vietnam. Our customer Vinamilk has launched Vinamilk STAR UHT Drinking Yogurt Less Sugar, and it comes in an Ecolean Air Aseptic package.
A new way to enjoy drinking yogurt
The new product comes in a compact 110 ml package that makes drinking yogurt easy to enjoy anytime, anywhere. Because it is UHT-treated and packed in Ecolean, it doesn't need to be stored in the fridge. Consumers can simply open the package and drink. That makes it a convenient choice for young people and families, perfect for school, work, lunchboxes, picnics and busy days out.
Vinamilk positions the product around taste, comfort and convenience. It is made from 100% fresh milk and fermented with cultures sourced from Europe, giving it a smooth, creamy texture and a mild, refreshing flavor. It also contains over 25% less sugar compared to other selected drinking yoghurts. The gentle recipe is designed to be kind to the tummy, and the campaign message says it all: “a package your stomach says yes to’’.
Innovation at the heart of Vinamilk
Vietnam's dairy market is fast-moving, and as the country's largest dairy company, Vinamilk works continuously to renew its portfolio. In 2025, this meant 125 new and relaunched products, spanning enhanced nutrition, new flavors and modern consumption formats.
Vinamilk holds a leading position across Vietnam's dairy category, from liquid milk and sweetened condensed milk to eating yogurt and probiotic drinking yogurt. Vinamilk is also at the forefront of the country's growing plant-based milk segment. Founded in 1976, the company has grown into one of the region's most recognized dairy brands, and it continues to look for new ways to bring nutritious, enjoyable products to families.
Why the package matters
In a category where convenience is a major reason for choosing a certain product, packaging plays a central role. The Ecolean Air Aseptic package gives Vinamilk STAR Drinking Yogurt a distinctive, easy-to-handle format that stands out on the shelf. It also supports the brand's promise of a product that is ready whenever consumers are. For Vinamilk, it opens up a new way to bring yogurt to more people in more situations.
A proud moment for Ecolean
At Ecolean, we are proud to see our packaging supporting Vinamilk's continued growth and innovation. Every new launch shows how the right package can help a brand turn a good idea into a product people love. We look forward to seeing Vinamilk STAR Drinking Yogurt Less Sugar reach families across Vietnam.
A big congratulations to Vinamilk on this exciting launch.
