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Visit Ecolean at Food Hotel China
Visit Ecolean at Food Hotel China

Ecolean will attend 2018 FHC, November 13-15, at Shanghai New International Expo Centre. A series of innovative Ecolean® Air Aseptic packaging, from portion size to family size, will be shown in our stand, no. N5X05. Please visit us to learn more about our lighter approach to packaging. FHC (Food & Hotel China) is the leading exhibition with focus on food, drink, hospitality, foodservice, bakery & retail industries. The exhibition is organized by Shanghai UBM Sinoexpo International Exhibition Co.,Ltd and have been successful for 21 years.

Clean store policy – clutter free environment
Clean store policy – clutter free environment

In-store clutter is one of the biggest hurdles in effective in-store communication. One of the simplest yet most effective strategies is for retailers to consolidate all in-store communication with one point of contact, responsible for all communication.  This person should be aware of all related communication that could be bundled and of any overlap. The retailer communication point of contact should have a clear strategy for all in-store communication. This often results in a less cluttered store.  Many stores worldwide have instead adopted a clean store policy where no branded material is allowed at all. The importance of packaging as a communication tool will therefore only further increase in the future. It is very important for the brand to have insight into and knowledge of each retailer’s key communication strategies.

How would your package design look?
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Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.