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Our customer Bannister Downs Dairy in Australia has been practicing ethical farm for over 100 years and have some of the happiest cows in the world! In this episode of the Australian local television show Our State On A Plate you can visit the farm and see how they work with everything from cow massage to environmental-friendly packaging, to obtain the superior and award winning taste and quality of their products. Using Ecolean's package not only helps preserve the flavour but also gives them a lower carbon footprint thus minimizing the environmental impact. Our State On A Plate - Farm Fresh with Bannister Downs Dairy BANNISTER DOWNS DAIRY Recently voted the most popular dairy product in the country at the 2022 Australian Grand Dairy Awards (AGDA), Bannister Downs Dairy is dedicated to producing a premium product in a sustainable manner. Bannister Downs Dairy has used Ecolean’s lightweight packaging solutions since 2005 and Ecolean has been a key part of their work to ensure the business is not only at the forefront of innovation in the industry, but also to have as small an impact on our environment as possible. Using a 50% lighter package ensures reductions throughout the life cycle of the package, minimizing the environmental impact.
Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.
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