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For the second year in a row, Ecolean has been awarded the Platinum EcoVadis medal, placing the company’s sustainability work in the top 1 percent of assessed companies globally in 2022. Global sustainability ratings provider EcoVadis evaluates 90,000 companies from over 200 industries and 160 countries annually. “We use the annual EcoVadis sustainability ratings to get an independent assessment on the work we are doing and to be able to benchmark our sustainability performance with other companies,” says Anna Palminger, Sustainability Director, Ecolean Group. “It is with great pride that we are yet again acknowledged in the top 1 percent globally in sustainability.” The EcoVadis assessment indicates the areas in which each company achieves high scores as well as areas in which their sustainability performance can be improved and serves as a good tool to indicate what can be reinforced. “The EcoVadis assessment is a valuable way for us to help identify areas where we can strengthen our governance and performance even further, and also provides an incentive to further improve our work,” says Palminger. “The evaluation has been very helpful as we are now setting a series of 2030 sustainability targets, which we will soon launch.” Common ground for sustainability comparisons Ecolean believes that the global packaging industry needs to adapt to changing customer and consumer behaviour and their increasing demands for sustainable alternatives. Ecolean’s lightweight packages allow brand owners to reduce both costs and environmental impact while maintaining the structural integrity and safety of their products. “In the same way you want to compare one package’s impact to another, naturally you would want to compare your suppliers’ or partners’ complete sustainability profile, not just the products,” says Palminger. “Since EcoVadis is commonly used and the number of companies assessed is growing each year, this serves as a good tool for benchmarking.” About EcoVadis EcoVadis is an independent provider of business sustainability ratings, which annually assesses companies’ sustainability work in global supply chains. Companies are rated according to 21 criteria in four main areas: environment, labour and human rights, fair business practices, and sustainable procurement. EcoVadis uses international standards such as the Global Reporting Initiative and the UN Global Compact. Read more about EcoVadis. EcoVadis 2022 Platinum Medal Anna Palminger, Sustainability Director, Ecolean Group About Ecolean Ecolean develops and manufactures innovative packaging systems for the beverage, dairy, and liquid food industries. Ecolean’s modern, lightweight packaging solutions and resource-efficient filling lines offer both customer and consumer convenience and environmental responsibility. Ecolean is a global company with its headquarters in Sweden. Established in 1996, the company has commercial operations in more than 30 countries, with China, Pakistan, Vietnam, and Europe being its largest markets. Ecolean has more than 500 employees. Read more: ecolean.com For further information, kindly contact: Hanna Jeppsson, Communications Director+46 72 724 35 92, email@example.com
Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.
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