News

Meet us at CBB - China Brew, China Beverage
Meet us at CBB - China Brew, China Beverage

China brew, China beverage (CBB) is the biggest liquid food trade show in Asia and one of the top platforms for the exchange and communication in the beverage industry in China, with strong global influence. It is co-organized by China United Equipment Group Corporation, China Light Industry Machinery Association and Messe Münich International and hosted by Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd. Ecolean will attend 2018 CBB, October 23 - 26, at Shanghai New International Expo Centre, showcasing the Ecolean® Air Aseptic packaging range. You are welcome to visit stand No: W1-1C33 to discuss new opportunities in the competitive beverage market, learn more about the innovative Ecolean packaging solutions and enjoy a Lemon/Lime still drink in our aseptic package.

Remove in-store clutter
Remove in-store clutter

Clutter is the enemy of a great shopping experience. It interferes with the shopper’s ability to visually and physically navigate through the store and to find desired products. Don’t forget that most of our attention comes from our visual capability – our eyes.  Clutter distracts the shopper from their mission and reduces the efficiency of in-store communication. A common source of retail clutter is sign pollution created by shelf speakers, wobblers, streamers etc. While a few signs might be really helpful, more signs are not necessarily better.  Retailers should remove signs that provide irrelevant or inconsistent information and consolidate signs with redundant information. The brands must help the retailers to become better at reducing clutter. Therefore, future success in communicating brand equity in-store will be in the packaging and packaging design. That is the most brand efficient way of making the store free from unnecessary clutter. The Shopper Marketing article series from Ecolean shares interesting shopper insights from the FMCG world. We also share some tips on how to leverage packaging in the in-store battle.

How would your package design look?
Experience-your-package-design.png

Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.