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Ecolean grows in Thailand as market demand for sustainable products increases
Ecolean grows in Thailand as market demand for sustainable products increases

Global packaging supplier Ecolean proves recent success in Thailand as new customers launch in Ecolean’s lightweight, flexible packages. Thanks to the increasing demand from Thai consumers for more sustainable practices and packages with less environmental impact, Ecolean has found a golden position offering both sustainability and differentiation. According to a recent consumer survey by Euromonitor*, consumers in Thailand are paying more attention to choosing the right type of products for their busy lifestyle but also for the environment. Packaging is an important consideration when practicing conscious consumption, where 45 percent of respondents in Thailand try to use sustainable packaging and 69 percent try to reduce the use of plastics. Dairy Home switches to Ecolean to save resources “We select Ecolean as our new packaging supplier because we share the same ideology which is doing business in harmony with nature. The Ecolean packages use less plastic and takes up less space than any other plastic packaging we know”, says Mr. Pruitti Kerdchoochuen, Dairy Home Social Enterprise Founder, after launching with Ecolean in 2020. Being present on the Thai market since 2019, the first Ecolean customer was signed in 2020 with another customer following in 2021. The organic dairy company, Dairy Home chose the 1000ml Ecolean® Air package for chilled distribution with the innovative reclosing device SnapQuick™. Products offered by Dairy Home in Ecolean packages are now to be found in retail chains and through e-commerce nationwide, include Whole milk, Low fat milk, Grass fed milk and Bedtime milk. The switch from a HDPE plastic bottle to the Ecolean format allowed Dairy Home to save up to 35 percent of plastics per package as well as using less waste and less resources. The efforts in saving nature´s resources are well-aligned with the company’s wholesome and organic products as well as what consumers would expect from a sustainability driven dairy company. Ecolean exclusive in 7-Eleven Toiyibun Food in collaboration with the retail chain 7-Eleven CVS developed a series of dairy products and dairy alternatives in portion-sized Ecolean packages for chilled distribution. The Ecolean® Air packages in 200ml and 250ml compliments Toiyibun Food’s commitment to increasing an offering of quality domestic products in the dairy and plant-based beverage sectors. The launch of soy drink and regular milk product in 7-Eleven was realised in February of 2022 with great results and positive consumer feedback. “We are proud to be one of the first manufacturers to bring the latest innovative packaging news to the Thai society, with less packaging weight, less material and less CO2 that bring minimal environmental impact to our world”, says Mr. Somchai Kulkirirattana, Managing Director and founder of Toiyibun Foods Co.,Ltd, after launching with Ecolean in 2021. Additional launches from Toiyibun Food and 7-Eleven has hit the retail shelves during June 2022, further building on their nutritious product offering to conscious consumers in Thailand, with Soy Drink Less Sugar as well as Goat Milk. *Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021 Thailand Pictures To download high resolution images, please click on the images below Dairy Home’s dairy products in Ecolean packaging Mr. Pruitti Kerdchoochuen, Dairy Home Founder Toiyibun Food and 7-Eleven regular milk and soy drink About Ecolean Ecolean develops and manufactures innovative packaging systems for the beverage, dairy and liquid food industry. Ecolean’s modern lightweight packaging solutions and resource-efficient filling lines offer both customer and consumer convenience and environmental responsibility. Ecolean is a global company with its headquarters in Sweden. Established in 1996, the company has commercial activities in over 30 countries, with China, Pakistan, Vietnam and Europe being its largest markets. Ecolean has more than 500 employees. Read more: ecolean.com For further information, please contact: Hanna Jeppsson, Communications Director+46 72 724 35 92, hanna.jeppsson@ecolean.se Thantanat Kongchansiri, Sales Manager Thailandthantanat.kongchansiri@ecolean.com

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Packaging design is the primary vehicle for communication
Packaging design is the primary vehicle for communication

Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.

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