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Ecolean to exhibit at Dairy Vision
Ecolean to exhibit at Dairy Vision

On November 28-29 you will be able to learn more about Ecolean’s innovative packaging systems at Dairy Vision, Curitiba Brazil.  With extensive opportunities for networking, questions and audience surveys, Dairy Vision offers participants insights in consumption trends, distribution strategy, product innovation and technology. Visit Ecolean’s stand to learn more on how the innovative Ecolean packaging format for chilled and ambient distribution can help you differentiate your brand on the store shelves.

Clean store policy – clutter free environment
Clean store policy – clutter free environment

In-store clutter is one of the biggest hurdles in effective in-store communication. One of the simplest yet most effective strategies is for retailers to consolidate all in-store communication with one point of contact, responsible for all communication.  This person should be aware of all related communication that could be bundled and of any overlap. The retailer communication point of contact should have a clear strategy for all in-store communication. This often results in a less cluttered store.  Many stores worldwide have instead adopted a clean store policy where no branded material is allowed at all. The importance of packaging as a communication tool will therefore only further increase in the future. It is very important for the brand to have insight into and knowledge of each retailer’s key communication strategies.

How would your package design look?
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Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.