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Ecolean at Dairy Conference: opportunities, risks and innovations
Ecolean at Dairy Conference: opportunities, risks and innovations

Ecolean participated in Dairy conference: opportunities, risks and innovations, in Barnaul, Russia, in August this year, talking about Ecoleans’ optimal packaging systems. The three main topics; resources, food and waste are three pillars in sustainable innovation. One way we work towards a better tomorrow is by supporting local recycling schemes. At the event you could hear our Tatiana Lund, Manager Sales & Marketing Russia & CIS, talk about our project for collection and recycling of our dairy packages in Voronezh, Russia. Read more about our approach to recycling here: https://www.ecolean.com/lightweight-packages/recycling/. Tatiana also introduced the audience to Environmental Product Declarations (EPDs) and why it is so important to measure environmental impact in the same way to get fair comparisons. Read all about EPDs here: https://www.ecolean.com/sustainability/environmental-product-declarations/ Sign up to our newsletter to receive information on where we will make an appearance next: https://www.ecolean.com/about/newsletter/

Latest Shopper Marketing Insights
Packaging design is the primary vehicle for communication
Packaging design is the primary vehicle for communication

Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.

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