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Meet Ecolean at the 2022 China Green Packaging Innovation Summit
Meet Ecolean at the 2022 China Green Packaging Innovation Summit

Adopting a life cycle approach is the only way forward for sustainable packaging At present, companies are facing challenges of keeping up with increasing demands on industrialization, digitization, and low carbonization. Packaging plays an important role in the supply chain and the overall global market continues to grow. To truly achieve green development and achieve the carbon reduction goals set in China and many other countries, it is necessary to look at the complete life-cycle of each companies' environmental impact in a standardized way. For the packaging industry, even more so since the impact of packaging affects customers, consumers, the environment and the climate. The 2022 China Green Packaging Innovation Summit will be held simultaneously online and offline, in Nanjing, Jiangsu province from August 2 to 3; in order to explore green packaging technology with industry peers and drive the zero-carbon reform of the packaging industry. As a low-carbon pioneer in the field of liquid food packaging, Ecolean's achievements in sustainable development are inseparable from the life-cycle assessment method. As one of the sponsors of this summit, Ecolean will share with you how to use life-cycle assessment to assess and reduce the environmental impact of packaging. Keynote speech information of Ecolean When: August 2, 2022, 14:40 pm Venue: Nanjing, Jiangsu province (the conference will be online and offline simultaneously) Topic: Adopting a life cycle approach is the only way forward for sustainable packaging Keynote speaker: Klaus Warmedinger, Managing Director, Ecolean China Life cycle data based on standardized assessments and third-party certification will drive sustainable packaging concepts Sharing experiences and advantages of adopting a life cycle approach to sustainable development through case studies In-depth understanding of how the application of standardized life cycle assessment (LCA) methods can solve the evaluation problem of packaging sustainable development Ecolean® Air Packaging life-cycle Welcome to the meeting, Discover sustainable packaging with Ecolean! Click here to learn more about the conference.

Latest Shopper Marketing Insights
Packaging design is the primary vehicle for communication
Packaging design is the primary vehicle for communication

Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.

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