Latest news
GO GREEN WITH ECOLEAN
GO GREEN WITH ECOLEAN

Come learn more about Ecoleans’ packaging solutions for liquid foods such as dairy, juices, beverages, soups etc at DairyTech 2022. Come to stand А6087 Pavilion №1 to find out how Ecolean packaging solutions can help your company make milk the drink to choose. Ecolean will also share its approach to sustainability and showcase products made of recycled Ecolean packaging. Ecolean is participating in the DairyTech 2022 Innovation Competition in the Packaging Machinery category with their new high-performance filling line, EL1+ for chilled distribution. DairyTech Business Program – Branding & Rebranding of Dairy Products On January 26, Tatiana Lund, Ecolean together with Evgenia Veligodskaya, Tula MK will be a part of the speakers program with the presentation “How to go green and how a functional-emotional pitcher made it possible to dominate the shelf” We look forward to seeing you at the exhibition! Tatiana Lund, Marketing and Sales Manager, Ecolean Russia and CIS Evgeniya Veligodskaya, Head of Marketing Department, Tula Milk Plant JSC DairyTech-expo.ru

Latest Shopper Marketing Insights
Packaging design is the primary vehicle for communication
Packaging design is the primary vehicle for communication

Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.

Design tool
How would your package design look?
Experience Your Package Design 1

Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.