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Ecolean Showcases Lightweight Packaging Solutions at AUSPACK 2019
Ecolean Showcases Lightweight Packaging Solutions at AUSPACK 2019

Ecolean is inspiring the Australian liquid food and beverage market to take a lighter approach to packaging by showcasing its packaging solutions that feature a minimal environmental impact at AUSPACK 2019. This is the first time Ecolean is exhibiting at AUSPACK and it’s the company’s first show in Australia. The company will show visitors their lightweight packages and how to contribute to brand recognition as well as saving the environment. In addition, Ecolean will present its full range of filling machines at AUSPACK. The newest machine EL6 is Ecolean’s fastest machine and boasts a 50 percent increase in capacity, filling up to 18.000 portion-sized packages per hour. “Ecolean is excited to be exhibiting at AUSPACK for the first time and showcasing our lightweight packaging solutions for the liquid food and beverage markets,” said Johnny Sajland, Regional Director, Asia North and Oceania, Ecolean. Ecolean packages are almost half in weight compared to many traditional packaging formats, and contain up to 35% chalk. The full line of packages, which were also recently approved by the Swedish Rheumatism Association as easy-to-open and easy-to-use for everyone, will be on display ranging in size from 200 ml to 1500 ml for chilled distribution and 125 ml to 1000 ml for ambient distribution. The packages can be completely flattened, minimizing food waste and using less space in the waste bin.  “Over the years, Ecolean has presented a continuous stream of game-changing innovations. We are pleased to bring these solutions to the local Australian marketplace and to prove that it is possible to provide the world with lightweight, safe and convenient packaging solutions for liquid food with minimal environmental impact. Ecolean presents a whole new take on sustainability,” said Johnny Sajland. Ecolean representatives will provide a full overview of Ecolean packages, filling equipment and services at AUSPACK in Melbourne.  Visit the Ecolean booth H185 at AUSPACK on March 26-29, 2019 to see how Ecolean is taking a lighter approach to packaging.    FOR FURTHER INFORMATION, PLEASE CONTACT: Anna Annerås, Director Marketing, Ecolean+46 727 24 35 74anna.anneras@ecolean.se Johnny Sajland, Regional Director,Asia North & Oceania, Ecolean+81 3 3560 3070johnny.sajland@ecolean.com

How to choose packaging design colours
How to choose packaging design colours

Colour is complex and there are no perfect guidelines for choosing the right colours for your package design, but here is a start. 1. Keep it simple and try to use two or three colours that complement each other. People like simplicity and this will make your package easier to understand. 2. Try to use contrast to make the different aspects of your package stand out. 3. Think about your target market. Blue is liked universally by both genders, while this is not so much the case with for example purple. Men tend to prefer bolder colours.  Be aware that cultural perception plays a strong role in which colours are appropriate, which in turn can influence colour choices. Test, test, test and evaluate the results.

How would your package design look?
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Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.