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On September 4, renowned Chinese multibrand Junlebao hosted a press conference, celebrating the one year anniversary of its’ successful launch of cheese yoghurt in Ecolean packages. The press event was held in Shijiazhuang city, in China, where a total of 64 publications attended. The popular cheese flavoured yoghurt, marketed in Ecolean packages has shown a strong sales performance and market presence, in the last two years and is continuously growing. The president of Junlebao, Mr. Wei complimented “the great Ecolean package” for its light weight enabling a low environmental impact, and also it’s’ excellent protection features for yoghurt products. Ecolean Group CEO Peter L Nilsson, who also attended the event, expressed “Ecolean and Junlebao have successfully collaborated for 15 years. The long term and close partnership has driven the growth and development of Junlebao’s products in Ecolean packaging as well as contributing to the overall success Ecolean has had in the Chinese market. We will deepen our strategic cooperation with Junlebao, and continue to offer the best support and service. We will fully support Junlebao to launch more and new innovative products and develop the cheese yoghurt category even further”. As the first cheese yoghurt to be launched in the Chinese market, Junlebao’s product has proven to be very popular among consumers. Peter L Nilsson, CEO Ecolean at the Junlebao press event
A big question is what defines a great and shopper-friendly store. One of the most striking features of many of the best stores is their attractive appearance. They have the ability to engage shoppers by making a connection with the salient and latent needs that drive purchases. Each retailer understands his and her shoppers and presents an appropriate and appealing selection of merchandise. The store layouts, fixtures, lightning and merchandising all attract the shopper's attention to the products and their benefits while reinforcing the retailer's brand identity. And the stores keep the experience fresh by providing a steady stream of innovations – new goods and services, promotions, and special events – to entertain and delight the shoppers. For some inspiration on great stores: click here. The Shopper Marketing article series from Ecolean shares interesting shopper insights from the FMCG world. We also share some tips on how to leverage packaging in the in-store battle.
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