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Dairy Home wins Design Excellence Award in Thailand for Best Packaging Design
Dairy Home wins Design Excellence Award in Thailand for Best Packaging Design

Ecolean customer Dairy Home Social Enterprise was awarded Best Packaging Design by Design Excellence Award in Thailand (DEmark). The Design Excellence Award (Demark) was established in 2008 in order to give recognition to outstanding product design. The winning product receives the DEmark logo for outstanding design, which can be used to promote well-designed Thai products in the international market. It is hoped that this award will help promote development of domestic products, which will in turn better the quality of life of both domestic and international consumers. Read more about the award here: https://demarkaward.net/en/about Additionally Dairy Home automatically enters the widely recognized G Mark Award in Japan. http://www.g-mark.org/ Mr. Pruitti Kerdchoochuen, Dairy Home Founder, at award ceremony on September 15th. Dairy Home The organic dairy company, Dairy Home chose the 1000ml Ecolean® Air package for chilled distribution with the innovative reclosing device SnapQuick™. “We select Ecolean as our new packaging supplier because we share the same ideology which is doing business in harmony with nature. The Ecolean packages use less plastic and takes up less space than any other plastic packaging we know”, says Mr. Pruitti Kerdchoochuen, Dairy Home Social Enterprise Founder, after launching with Ecolean in 2020.

Latest Shopper Marketing Insights
Packaging design is the primary vehicle for communication
Packaging design is the primary vehicle for communication

Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.

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