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Ecolean expands to the German market
Ecolean expands to the German market

Ecolean’s presence on the German market is now further strengthened with its first sales office, located in Darmstadt. Over the past years, Ecolean has rapidly expanded its global reach when more than doubling the number of new offices around the world, from 7 to 15 locations. Global packaging producer Ecolean has been present on the German market for many years. Their lightweight packaging solutions for liquid food offer differentiation from traditional packaging formats as well as a lighter carbon footprint. As one of the world’s largest markets for aseptic packaging, Ecolean sees great potential in further manifesting its unique packaging concept in Germany. The newly appointed regional Sales Director Martin Christ, is the first local Ecolean representative in the country. I believe that Ecolean has a lot to offer the food industry in Germany. A completely unique packaging solution with highly efficient filling lines, performing at the top of food safety standards as well as with world-class sustainability credentials, will almost seamlessly fit into the developments we see going forward in Germany. Consumers already demand new and more sustainable solutions sourced from responsible companies such as Ecolean, says Martin Christ, Sales Director, Ecolean in Germany. Ecolean’s packages are 50-60% lighter than other types of packages for liquid food, providing beneficial reductions of environmental impact throughout the package’s lifecycle. In addition, Ecolean signed up to the Science Based Targets initiative earlier this year, aligning their climate measures to the most ambitious target in the Paris Agreement, to keep global warming below 1,5 degrees Celsius by 2030. Ecolean’s packages are available in a range of sizes, from 200ml to 1500ml for chilled distribution and from 125ml to 1000ml for ambient distribution. IMAGE DOWNLOADS Martin Christ, Ecolean Sales Director in Germany Ecolean’s lightweight packaging solutions About Ecolean Ecolean develops and manufactures innovative packaging systems for the beverage, dairy and liquid food industry. Ecolean’s modern lightweight packaging solutions and resource-efficient filling lines offer both customer and consumer convenience and environmental responsibility. Ecolean is a global company with its headquarters in Sweden. Established in 1996, the company has commercial activities in over 30 countries, with China, Pakistan, Russia and Europe being its largest markets. Ecolean has 500 employees. For further information, please contact: Hanna Jeppsson, Communications Director+46 72 724 35 92, hanna.jeppsson@ecolean.se Martin Christ, Sales Director, Germany+49 1516 814 76 25, martin.christ@ecolean.com Download German Press Release

Latest Shopper Marketing Insights
Packaging design is the primary vehicle for communication
Packaging design is the primary vehicle for communication

Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.

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