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Ecolean at Dairy Vision 2019
Ecolean at Dairy Vision 2019

For the third time, Ecolean will be part of Dairy Vision in Campinas, Brazil, November 26-27, 2019. During 2019, an Ecolean local sales representative has started to engage in the Brazilian market offering the lightweight Ecolean packaging concept to liquid food producers. Brazil is the second largest market in the world for aseptic packaging, making Dairy Vision an important event for Ecolean and the perfect venue to learn more on how Ecolean fits the local market needs. Join us in sharing dairy insights, discovering the benefits of a differentiating package with low environmental impact and efficient filling machines. Dairy Vision 2019 is today one of the most important global forums for the present and the future of the dairy sector, encompassing the industry itself, innovation and consumption. Visit Dairy Vision's website.

That determines our decisions and behaviour - system 1
That determines our decisions and behaviour - system 1

The Nobel prize winner Daniel Kahneman makes a distinction between two systems of mental processes that determine our decisions and behaviour in life and in the store. He calls these two systems.  System 1 and system 2. System 1 integrates perceptions and intuition. It’s always running; it never sleeps. It’s very fast; it processes all information at the same time. System 1 is made for fast, automatic, intuitive actions without thinking. In times when energy was a scarce resource, this efficient way of acting and deciding was key to survival. Our brain is made for fast and automated actions. This is something to take into consideration when we fail in changing our shopper’s way of making decisions in the modern food retailer. The hallmark of a strong brand is to activate system 1 in the shopper’s mind.

How would your package design look?
Experience Your Package Design 1

Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.