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China brew, China beverage (CBB) is the biggest liquid food trade show in Asia and one of the top platforms for the exchange and communication in the beverage industry in China, with strong global influence. It is co-organized by China United Equipment Group Corporation, China Light Industry Machinery Association and Messe Münich International and hosted by Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd. Ecolean will attend 2018 CBB, October 23 - 26, at Shanghai New International Expo Centre, showcasing the Ecolean® Air Aseptic packaging range. You are welcome to visit stand No: W1-1C33 to discuss new opportunities in the competitive beverage market, learn more about the innovative Ecolean packaging solutions and enjoy a Lemon/Lime still drink in our aseptic package.
Modern retail stores that offer a large section of similar products, especially in a complex or infrequently purchased category, create a difficult task for the shopper. Many of those purchase decisions are automated. To pick the best alternative, or at least find what they are looking for, shoppers must closely examine the different products by reading the packaging text or consult a store staff member. Some shoppers, unwilling to invest significant time and effort in their purchase decision, will simply pick whichever item is on promotion. Others will become frustrated and leave the store. When shoppers have limited motivation or ability to process information, stores should provide a small set of visually distinct alternatives where the visual differentiation reflects important differences in features and benefits. Product assortment should be defined by the variety of consumer needs, not the number of SKUs. Branding and packaging should communicate real product differences, not hide the similarities between commodity products. The Shopper Marketing article series from Ecolean shares interesting shopper insights from the FMCG world. We also share some tips on how to leverage packaging in the in-store battle.
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