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ALPURA TEAMS UP WITH ECOLEAN TO LAUNCH COOKING CREAM IN NEW LIGHTWEIGHT PACKAGES
ALPURA TEAMS UP WITH ECOLEAN TO LAUNCH COOKING CREAM IN NEW LIGHTWEIGHT PACKAGES

Ecolean, a Sweden-based producer of lightweight packages and efficient filling systems, partnered with Alpura to add aseptic flexible packages to the Mexico-based dairy giant’s product line, making it the first company in Mexico to use Ecolean packages. Now, Alpura’s cooking cream Media Crema is available in both 125 ml and 200 ml Ecolean® Air Aseptic packages in Mexico in all retail channels across the country. “At Alpura we are always working to put the consumer first,” says Alejandra Villarreal, Marketing Director at Alpura. “We are known for our innovation and quality — not only on a product level, but also on providing the consumer a great experience. We tested several packages and Ecolean was a perfect fit because the package provides that same quality experience Alpura consumers know and trust.” According to Alpura, which processes around 3,5 million liters of milk per day and sells more than 100 products, it added the aseptic flexible packaging from Ecolean because the package is easy to use and has a low environmental impact. The Ecolean packages make cooking easy as they are easy to open, pour and store, and there is no need to worry about spilling. Simply tear open the package and use the air-filled handle to pour the product. Place the package on the counter without any spills since the package stands up. The package also helps reduce food waste since it can be completely flattened, helping to use every last drop of product. “It is important for Alpura to bring convenience into consumer’s homes with our products and Ecolean aseptic flexible packages do just that,” says Alejandra Villarreal. “We are excited to launch a unique, innovative package that helps consumers have the best cooking experience.” Besides being easy to use, Ecolean packages take a lightweight approach when it comes to the environment. Ecolean packages are almost half the weight compared to many traditional packaging formats, and contain up to 35% chalk. Using fewer raw materials from the start to save energy during production, transport and waste handling. “Ecolean prides itself on keeping things simple and light in every part of the process,” says Andreas Jeppsson, Regional Director, Americas at Ecolean. “We are proud to work with Alpura and introduce Ecolean packages to the Mexican market. Now, consumers will experience the benefits of our lightweight, easy-to-use packages in their own kitchens with Alpura’s Media Crema.” In addition to Ecolean’s packages being efficient, Ecolean’s filling equipment is as well. The EL4+ machine, which produces the 125 ml and 200 ml packages, uses minimal resources and features a 33% increase in capacity to fill up to 12,000 portion-sized packages per hour — all within the same footprint of the previous EL4 version. Visit alpura.com for more information on the company’s cooking cream and other dairy products.    IMAGE DOWNLOADS   For further information, please contact Anna Annerås, Marketing Director, EcoleanMobile: +46 72 724 35 74anna.anneras@ecolean.se Andreas Jeppsson, Regional Director,Americas, Europe & Africa, EcoleanMobile: +46 727 24 35 37andreas.jeppsson@ecolean.com

Never use capital letters in store
Never use capital letters in store

To be successful in store, we must have fluency in consideration. Take the example of letters which we put on our POS or packaging design. We sometimes see information written in capital letters mostly for aesthetic reasons. Unfortunately, this creates a barrier for the autopilot to process the information. Words presented in capital letters forces our brain to behave as if we had just learned to read. We must read letter by letter. Consequently, this makes reading relatively slow and energy consuming. Capital letters might look nice. But they are less fluent and therefore less effective if the message we send out in the store relies on efficient perception. So never use capital letters on your POS.

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