携手提升塑料回收利用。于2020年2月26 -27日比利时布鲁塞尔举办的欧洲食品和饮料塑料包装峰会上，爱克林可持续发展经理Anna Palminger联手Trioplast集团法规和战略创新总监Kristin Geidenmark Olofsson。他们将一起分享相关的经验和知识，是关于行业如何携手，标准化是如何成为整个行业的前进方向，来满足不断提升的回收利用的需求。 如果您想了解更多内容，请发邮件至info@ecolean.se 网站链接：https://www.wplgroup.com/aci/event/european-food-beverage-plastic-packaging-summit/
The Nobel prize winner Daniel Kahneman makes a distinction between two systems of mental processes that determine our decisions and behaviour in life and in the store. He calls these two systems. System 1 and system 2. System 1 integrates perceptions and intuition. It’s always running; it never sleeps. It’s very fast; it processes all information at the same time. System 1 is made for fast, automatic, intuitive actions without thinking. In times when energy was a scarce resource, this efficient way of acting and deciding was key to survival. Our brain is made for fast and automated actions. This is something to take into consideration when we fail in changing our shopper’s way of making decisions in the modern food retailer. The hallmark of a strong brand is to activate system 1 in the shopper’s mind.