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相聚在CBST
相聚在CBST

CBST中国国际饮料工业科技展,每两年一届,是中国领先的以饮料工业科技为主体的专业展会,今年将于11月18-20日在上海新国际博览中心举办。历经16年八届的发展创新,CBST的专业品质广受好评。CBST不仅是中国饮料工业的盛会,也是整个产业链的贸易交流平台。 想了解更多爱克林包装的信息,包括轻量化包装整体解决方案、从125ml到1500ml的不同规格的独特包装等,欢迎莅临爱克林展台,展台位于N1馆1C07。

That determines our decisions and behaviour - system 1
That determines our decisions and behaviour - system 1

The Nobel prize winner Daniel Kahneman makes a distinction between two systems of mental processes that determine our decisions and behaviour in life and in the store. He calls these two systems.  System 1 and system 2. System 1 integrates perceptions and intuition. It’s always running; it never sleeps. It’s very fast; it processes all information at the same time. System 1 is made for fast, automatic, intuitive actions without thinking. In times when energy was a scarce resource, this efficient way of acting and deciding was key to survival. Our brain is made for fast and automated actions. This is something to take into consideration when we fail in changing our shopper’s way of making decisions in the modern food retailer. The hallmark of a strong brand is to activate system 1 in the shopper’s mind.

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