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欢迎莅临2021年中国(国际)乳业技术博览会爱克林展台
欢迎莅临2021年中国(国际)乳业技术博览会爱克林展台

中国(国际)乳业技术博览会,是中国领先的以乳制品工业科技为主体的专业展会,今年将于9月10-12日在杭州国际博览中心举办。爱克林将带来轻量理念、可持续发展方法和包装系统解决方案,助力白奶品类突破。 了解更多爱克林包装信息,包括轻量化包装整体解决方案、从125ml到1500ml的不同规格的独特包装,请莅临爱克林展台,展台位于1C-14。

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Packaging design is the primary vehicle for communication
Packaging design is the primary vehicle for communication
用英语讲

Packaging seems to be one of the most important factors in purchase decisions made at the point of sale where it becomes an essential part of the selling process. Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering shoppers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the silent salesman on the shelf at the point of sale. The critical importance of packaging design is growing in such competitive market conditions, as package becomes a primary vehicle for communication. Whatever be the logistics considerations, packaging is one key food product attribute perceived by shoppers. It cannot escape performing the marketing function, even if a company does not explicitly recognize the marketing aspects of packaging.

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