Receiving two prestigious awards at the World Dairy Innovation Awards 2017 in Dublin yesterday, French dairy producer En Direct Des Éleveurs was one of the night’s most highly profiled winners. The company’s choice of Ecolean® Air Aseptic 1000ml for its sustainable and traceable milk from French cows was recognised with two awards; Best New Brand or Business and Best Dairy Packaging Design.
Commenting on the two awards En Direct Des Éleveurs received, the World Dairy Innovation Award jury stated: - En Direct Des Éleveurs has a great brand concept – transparent, responsible and traceable – created and run by farmers. Ticks all the right boxes!
“We are happy to have been recognised as Best Dairy Packaging Design and Best New Brand or Business in the World Dairy Innovation Awards. This is, I think, because of our different model of agriculture, our different model of production and the unique and innovative Ecolean package. Differentiation is always important”, says Fabrice Hégron, founder of En Direct Des Éleveurs.
“These awards are yet further proof of the broad appeal of our packaging solutions. We are fortunate to be working with some of the best dairy producers in the world. Producers that are willing and able to go that extra mile, in the search for finding innovative ways of bringing their great products to the consumers,” says Anna Annerås, Marketing Director, Ecolean Group.
Ecolean® Air Aseptic 1000ml not only provides a flexible and lightweight package for French consumers, with a unique QR code En Direct Des Éleveurs also makes it possible to trace which farm the milk has originated from. The high-quality milk from En Direct Des Éleveurs – rich in Omega-3 and free from palm oil and GMOs – is currently sold individually or in a multipack of six units, in over 260 supermarkets and hypermarkets throughout western France.
In 2016, En Direct Des Éleveurs' milk in Ecolean® Air Aseptic was awarded the Innovation Award of Dairy Products at SIAL Paris – the world’s largest food innovation exhibition.
About En Direct Des Éleveurs
With 14 dairy farms plus new producers continually joining the initiative, the French dairy producer En Direct Des Éleveurs delivers in a direct chain from the producer to the consumer. Along with this, it provides support to the local community and supplies a traceable and environmentally friendly dairy product to the consumer. The transparent, responsible and traceable way in which En Direct Des Éleveurs produces their milk is an excellent example of that innovation and local sustainability is the future.
For further information, please contact:
Hanna Jeppsson, Marketing Communications Manager, Ecolean Group
Mobile: +46 (0)72 724 35 92