News

Packaging as your most effective marketing investment

Shopper marketing insights - Tuesday, May 16, 2017

Packaging as your most effective marketing investment

When you think of a really strong brand, there is a very good chance that an image of their packaging comes to mind. Think Dove, Coca-Cola or M&M. When packag...

Flexible packaging offers new sustainable options for liquid food producers

News in the industry - Wednesday, May 3, 2017

Flexible packaging offers new sustainable options for liquid food producers

Corporate social responsibility (CSR) is no longer an option for any organization. Instead, it is an imperative belief that must be instilled into a company’s cult...

You must stay in tune with your packaging

Shopper marketing insights - Tuesday, April 25, 2017

You must stay in tune with your packaging

The competition is tough. Normally, newly designed packaging would last five to eight years, but today most packaging is updated or “refreshed” every two to thre...

See the shopper through the retailer’s eyes – behavior rather than attitudes

Shopper marketing insights - Tuesday, April 4, 2017

See the shopper through the retailer’s eyes – behavior rather than attitudes

Manufacturers have long segmented their end-use consumers. Although many still rely on basic demographic information such as age, gender, ZIP code and socioecono...

E-beam sterilization now easier for food producers as suppliers take on the technology

News in the industry - Thursday, April 27, 2017

E-beam sterilization now easier for food producers as suppliers take on the technology

Finding an edge on the competition is what drives any manufacturer, regardless of industry. For food and beverage producers, however, finding an edge—and more impo...

The packaging is the first moment of truth

Shopper marketing insights - Tuesday, March 28, 2017

The packaging is the first moment of truth

Procter and Gamble is widely cited for coining the phrase “first moment of truth” (FMOT) to describe the importance of where a shopper is standing in front of a br...

Ecolean Air Aseptic 125ml winner of Innovation Awards

Press releases - Tuesday, March 14, 2017

Ecolean Air Aseptic 125ml winner of Innovation Awards

 For the second time in a row, Ecolean won the Innovation Awards held during the Dairy & Meat Industry International exhibition in Moscow. This time the awarde...

In-store staff – veto power

Shopper marketing insights - Friday, February 24, 2017

In-store staff – veto power

When it comes to retail, all successful entities involved in marketing recognize that the ultimate goal is to reach the shopper. The shopper determines the ultimat...

Dairy & Meat Industry 2017

Company News - Wednesday, February 22, 2017

Dairy & Meat Industry 2017

On February 28th to March 3rd you are invited to visit Ecolean at the 15th International exhibition Milk and Dairy Industry 2017, in stand S227. While visiting th...

The importance of packaging design

Shopper marketing insights - Tuesday, January 24, 2017

The importance of packaging design

According to estimates, 70% of all final purchasing decisions are taken at the point of sale (Nordfält, 2006). Even when making  basic or repeat shopping trips, mo...