News

See the shopper through the retailer’s eyes – behavior rather than attitudes

Shopper marketing insights - Tuesday, April 4, 2017

See the shopper through the retailer’s eyes – behavior rather than attitudes

Manufacturers have long segmented their end-use consumers. Although many still rely on basic demographic information such as age, gender, ZIP code and socioecono...

The packaging is the first moment of truth

Shopper marketing insights - Tuesday, March 28, 2017

The packaging is the first moment of truth

Procter and Gamble is widely cited for coining the phrase “first moment of truth” (FMOT) to describe the importance of where a shopper is standing in front of a br...

Ecolean Air Aseptic 125ml winner of Innovation Awards

Press releases - Tuesday, March 14, 2017

Ecolean Air Aseptic 125ml winner of Innovation Awards

 For the second time in a row, Ecolean won the Innovation Awards held during the Dairy & Meat Industry International exhibition in Moscow. This time the awarde...

In-store staff – veto power

Shopper marketing insights - Friday, February 24, 2017

In-store staff – veto power

When it comes to retail, all successful entities involved in marketing recognize that the ultimate goal is to reach the shopper. The shopper determines the ultimat...

Dairy & Meat Industry 2017

Company News - Wednesday, February 22, 2017

Dairy & Meat Industry 2017

On February 28th to March 3rd you are invited to visit Ecolean at the 15th International exhibition Milk and Dairy Industry 2017, in stand S227. While visiting th...

The importance of packaging design

Shopper marketing insights - Tuesday, January 24, 2017

The importance of packaging design

According to estimates, 70% of all final purchasing decisions are taken at the point of sale (Nordfält, 2006). Even when making  basic or repeat shopping trips, mo...

Top 5 FMCG trends in 2017 by Canadean

News in the industry - Thursday, January 19, 2017

Top 5 FMCG trends in 2017 by Canadean

From a selection of 10 trends to watch in fast-moving consumer goods, many new learnings can be drawn for beverage and dairy producer around the globe. Ecolean has...

In-store media – branding vs. sales

Shopper marketing insights - Tuesday, November 22, 2016

In-store media – branding vs. sales

One debate out there is in relation to whether in-store media are best utilized for branding or sales. The most common opinion is in favor of using in-store media ...

Marketers need to embrace the shopper perspective

Shopper marketing insights - Thursday, November 10, 2016

Marketers need to embrace the shopper perspective

Shopping is the world’s number one leisure activity and if you connect with the shopper you will increase sales. Understanding the shopper will allow you to under...

Ecolean raising the bar at this year’s Gulfood Manufacturing in Dubai

Press releases - Wednesday, November 2, 2016

Ecolean raising the bar at this year’s Gulfood Manufacturing in Dubai

 For the third time Ecolean will exhibit at Gulfood Manufacturing, Dubai’s leading event for the food and beverage industry in the MEASA-region. At this year’s eve...