News

The role of Shopper Marketing is increasing

Shopper marketing insights - Monday, August 21, 2017

The role of Shopper Marketing is increasing

Brands need retailers for the distribution they provide; retailers need brands to support the statements they want to make with their stores when positioning them ...

Ecolean upgrades EL2+ Filling Machine – enabling customers to produce more with less

Press releases - Wednesday, June 28, 2017

Ecolean upgrades EL2+ Filling Machine – enabling customers to produce more with less

Simplified design doubles capacity, enabling customers to produce more with less. Ecolean, a global producer of lightweight packaging solutions for both ambient an...

APU launches Ecolean® Air Aseptic 125ml package for kids’ milkshakes

Company News - Thursday, June 22, 2017

APU launches Ecolean® Air Aseptic 125ml package for kids’ milkshakes

  APU, one of the most prominent beverage companies in Mongolia, announce the launch of three new milkshakes in the unique Ecolean® Air Aseptic 125 ml package. Th...

The French dairy producer ‘En Direct Des Éleveurs’ wins two prestigious awards with Ecolean

Press releases - Thursday, June 8, 2017

The French dairy producer ‘En Direct Des Éleveurs’ wins two prestigious awards with Ecolean

Receiving two prestigious awards at the World Dairy Innovation Awards 2017 in Dublin yesterday, French dairy producer En Direct Des Éleveurs was one of the night’s...

Meet us at Zenith Global Dairy Congress

Company News - Monday, June 5, 2017

Meet us at Zenith Global Dairy Congress

Starting tomorrow Ecolean will be exhibiting at Zenith 11th Global Dairy Congress in Dublin, Ireland. Discover our latest innovations and come meet us on June 6-8 ...

Packaging as your most effective marketing investment

Shopper marketing insights - Tuesday, May 16, 2017

Packaging as your most effective marketing investment

When you think of a really strong brand, there is a very good chance that an image of their packaging comes to mind. Think Dove, Coca-Cola or M&M. When packag...

Flexible packaging offers new sustainable options for liquid food producers

News in the industry - Wednesday, May 3, 2017

Flexible packaging offers new sustainable options for liquid food producers

Corporate social responsibility (CSR) is no longer an option for any organization. Instead, it is an imperative belief that must be instilled into a company’s cult...

E-beam sterilization now easier for food producers as suppliers take on the technology

News in the industry - Thursday, April 27, 2017

E-beam sterilization now easier for food producers as suppliers take on the technology

Finding an edge on the competition is what drives any manufacturer, regardless of industry. For food and beverage producers, however, finding an edge—and more impo...

You must stay in tune with your packaging

Shopper marketing insights - Tuesday, April 25, 2017

You must stay in tune with your packaging

The competition is tough. Normally, newly designed packaging would last five to eight years, but today most packaging is updated or “refreshed” every two to thre...

See the shopper through the retailer’s eyes – behavior rather than attitudes

Shopper marketing insights - Tuesday, April 4, 2017

See the shopper through the retailer’s eyes – behavior rather than attitudes

Manufacturers have long segmented their end-use consumers. Although many still rely on basic demographic information such as age, gender, ZIP code and socioecono...