The first Marketing Conference “Insights, ideas and creativity” has taken place in beautiful Yahroma-Park outside Moscow, Russia from 20 till 22 of September 2011. The participants enriched their knowledge of Ecolean’s products, received useful experience within marketing and built relations with colleagues from other companies in the business.
22 representatives such as directors, marketing managers and brand managers from our partner dairies and beverage producers in Russia, Kazakhstan and Mongolia was part of the event. The participants gained knowledge about and shared ideas on how to position, promote and launch their products in the unique lightweight Ecolean package. The conference program included presentations, workshops, discussions and business cases.