Black Box New Zealand is an in-home marketing company. They send out boxes of products for consumers to try and review. Once the consumers receive the box they try the product while cooking, then leave their feedback and thoughts on the product. The Tatua Sour Cream in an Ecolean® Air Aseptic 500ml package was presented in a Black Box in November and sent out to 2,500 recipients. The results came back as Tatua’s best rating in a Black Box yet, with 90% of consumers stating that they would recommend it to others – which resulted in Tatua being awarded a Consumer Black Box Gold award.
“Love the packaging. Doesn't take up too much room in the fridge, reseals well and seems to stay fresher for longer!“ was one of the quotes from a consumer.