Ecolean and HelloFresh collaborate to increase sustainability commitment

Press releases - Tuesday, June 30, 2020

Ecolean’s lightweight packaging solutions have become part of HelloFresh’s meal kits, offering customers a more sustainable and convenient packaging option. HelloFresh is the world’s leading provider for meal kits. Hereby the companies strengthen their commitment to sustainability. The Ecolean packages have so far been included in meal-kits distributed in Germany and Austria since April 2020, with Denmark and Sweden to follow.

“We are very happy with the progress we have made in terms of sustainability in recent years. We want to offer people a fundamentally more sustainable way to buy and consume food,” says Tilman Eichstaedt, Senior Vice President International Product, Procurement and Sustainability at HelloFresh. “By switching to Ecolean’s lightweight packages, we are increasingly reducing the amount of plastic used in our meal kits.”

Ecolean’s lightweight packages combine environmental responsibility with food safety and consumer convenience. “The match of our unique packaging format with meal-kits from a progressive brand like HelloFresh is perfect. It is the most ideal liquid food package for meal-kits,” says Andreas Jeppsson, Regional Director, Europe, at Ecolean. “Lightweight, flexible packages mean reduced environmental impact as well as lower packaging waste. At the same time, being flexible and easy to use ensures the highest level of consumer satisfaction and reduced food waste.”

The Ecolean® Air packages used in the HelloFresh meal-kits include crème fraiche, sour cream and schmand.

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About HelloFresh

HelloFresh SE is the world’s leading meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden and France. In Q1, HelloFresh delivered over 111 million meals and reached 4,18 million active customers. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Sydney, Toronto, Auckland, Paris and Copenhagen.


About Ecolean

Ecolean develops and manufactures innovative packaging systems for the beverage, dairy and liquid food industry. Ecolean’s modern lightweight packaging offers both consumer convenience and environmental responsibility. Ecolean is a global company with its headquarters in Sweden. Established in 1996, Ecolean has 450 employees and commercial activities in over 30 countries.


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Ecolean packages, now part of HelloFresh's meal-kits in Germany and Austria

HelloFresh's packages distributed in Germany and Austria

Ecolean packages, now a part of HelloFresh's meal-kits in Sweden and Denmark

HelloFresh's packages distributed in Sweden and Denmark