Following their extensive expansion strategy, Ecolean, a global producer of unique lightweight packages and efficient filling systems for chilled and ambient distribution, announces its expansion into Brazil. The launch of the lightweight Ecolean® Air package for Brazilian dairy company Betânia Lácteos meets local consumer demand for added convenience and marks Ecolean’s entry into the promising Brazilian market.
A partnership with Betânia Lácteos, the largest dairy producer in north-eastern Brazil, has resulted in the launch of the first product in an Ecolean package on the Brazilian market, a nutritious Bat Gut vitamin smoothie-type product. The Bat Gut brand was a flexible packaging pioneer in the 1990s and the brand has now innovated again with the unique Ecolean packaging concept.
“Bat Gut is already a strong brand and we plan to further enhance brand value with added-convenience, innovative packaging and a delicious vitamin formulation,” says Bruno Girão, CEO of Betânia. “The enhancement follows a Brazilian consumer study that identified the need for more practicality and convenience, and a formulation that would meet the needs of their day-to-day lives.”
Ecolean arrives in Brazil with a complete packaging solution to the food and beverage industries, which consists of filling machines, lightweight flexible packaging, best-in-class technology and specialised service.
“Ecolean takes pride in offering packaging solutions to the Brazilian liquid food industry that meet consumer demands for greater convenience, sustainability and food safety,” says Andreas Jeppsson, Regional Director, Americas at Ecolean. “Our lighter approach to packaging is recognised as making a real difference in markets all around the world. The launch of Betânia, marks Ecolean’s entry into the promising Brazilian market and we look forward to many more Ecolean product packaging launches.”
The two different Bat Gut products are already available from the main supermarkets in north-eastern Brazil – in ‘Strawberry, Banana and Oat’, as well as ‘Guava and Cereal’ flavours.
Ecolean’s portfolio of solutions in Brazil offers liquid food companies a new way of making a difference, by packing dairy products, beverages and prepared food processors, such as dairy cream, condensed milk, yogurts, juices, soups and food service products in the unique, lightweight Ecolean packages.
Positive experiences with the expansion of Ecolean in the region, include the recent, successful launch with Alpura in Mexico. Read more here.
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For further information, please contact:
- Hanna Jeppsson, Manager Communications
+46 72 724 35 92, hanna.jeppsson@ecolean.se - Lucimar Molina, Local Sales Representative
+55 11 97170 4588, lucimar.molina@ecolean.com
About Ecolean
Ecolean develops and manufactures innovative packaging systems for the beverage, dairy and liquid food industry. Ecolean’s modern lightweight packaging is consumer convenience and environmental concern in one. Ecolean is a global company with its headquarters in Sweden. Established in 1996, the company has commercial activities in over 30 countries, with China, Pakistan, Russia and Europe being its largest markets. Ecolean has 450 employees.