Seminar at Anuga FoodTec: How to regenerate a brand with innovative packaging

Press releases - Tuesday, March 24, 2015

Is it possible to regenerate a brand by switching the packaging? Most definitely, according to Engro Foods Limited, one of the biggest and fastest growing companies in Pakistan. In Ecolean’s stand at Anuga FoodTec in Cologne on March 25th, Engro Foods will share their insights on how to revitalise a brand. By being innovative and different they have in one year doubled the sales of the brand and have also become the market leader.

Making a rapid turn-around on the competitive Pakistan market isn’t easy, but innovative packaging and clever marketing has proven a highly successful formula for Engro Foods flag ship brand, Olper’s milk.

“We have been able to double the sales of the brand since the launch of the Ecolean package and this can be attributed to the new innovative packaging format itself together with an extremely potent marketing mix. Knowing exactly how to challenge the habits and perceptions of the consumer is vital”, says Syed Waqas Azhar, GM Marketing Dairy at Engro Foods Limited.

“Innovation through packaging has proven to be a winning strategy to win the battle over the consumer. However the way to success requires determination and knowledge. Olper’s achievements on the Pakistan market proves that innovative thinking really pays off”, says Anna Annerås, Marketing Director at Ecolean.

Presentation “Packaging innovation and brand regeneration – the success story of Olper’s milk in Pakistan”

  • Date: Wednesday March 25th, 2015
  • Time: 15.00-15:30 CET
  • Location: Ecolean’s stand E070 in Hall 7.1 at Anuga FoodTec

The presentation will be held by Mr Syed Waqas Azhar, GM Marketing Dairy, Engro Foods Limited.